Ratings Review: SCANDAL (Season Four - Spring 2015)
The ratings cooled off for SCANDAL, this spring, as it was one of the hottest dramas on network TV, through three and a half seasons. From January to May, the series lost over 20% of its total viewership and nearly a point and a half in the A18-49 demo. Had SCANDAL run its course?
The Live+SD ratings, this spring, averaged 8.55 million viewers and a 2.6 rating in Adults 18-49. That is down 1.6 million viewers and down 19% in the demo, from the fall episodes.
In the Live+7 ratings, this spring, SCANDAL's total viewership rose to 12.36 million (+45%) and the A18-49 demographic ratings jumped to a 4.2 (+62%). The full season average is slightly higher at 12.99 million viewers and a 4.5 demo rating.
The Live+SD ratings, this spring, averaged 8.55 million viewers and a 2.6 rating in Adults 18-49. That is down 1.6 million viewers and down 19% in the demo, from the fall episodes.
In the Live+7 ratings, this spring, SCANDAL's total viewership rose to 12.36 million (+45%) and the A18-49 demographic ratings jumped to a 4.2 (+62%). The full season average is slightly higher at 12.99 million viewers and a 4.5 demo rating.
SCANDAL (Thursdays at 9 p.m., on ABC)
Date | Viewers* | A18-49 | L+3 | L+7 |
01/29/15 | 10.48 | 3.6 | 14.03 (5.1) | |
02/05/15 | 9.58 | 3.2 | 13.55 (4.9) | |
02/12/15 | 9.32 | 3.1 | 13.24 (4.7) | |
02/19/15 | 9.62 | 3.3 | 13.89 (4.9) | |
02/26/15 | preempted | |||
03/05/15 | 9.57 | 3.0 | 12.82 (4.3) | 13.32 (4.5) |
03/12/15 | 8.24 | 2.5 | 11.35 (3.9) | 12.02 (4.2) |
03/19/15 | 7.79 | 2.4 | 11.19 (3.7) | 11.72 (4.0) |
03/26/15 | 8.06 | 2.3 | 11.11 (3.6) | 11.72 (3.9) |
04/02/15 | 7.27 | 2.1 | 10.46 (3.4) | 11.12 (3.7) |
04/09/15 | preempted | |||
04/16/15 | 7.86 | 2.1 | 11.18 (3.7) | 11.78 (4.0) |
04/23/15 | 7.79 | 2.3 | 11.49 (3.8) | |
04/30/15 | preempted | |||
05/07/15 | 7.44 | 2.2 | 10.80 (3.5) | |
05/14/15 | 8.08 | 2.3 | 12.00 (3.9) |
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