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Ratings Review: THE VOICE (Spring 2015)

Over the last few editions, THE VOICE premieres to great numbers, but as the season goes along, the ratings lose steam. This season from premiere to finale, Live+SD ratings show 2.4 million viewers lost and the A18-49 demo down 30%. Even the Live+7 ratings for the finale are below the Live+SD ratings, for the premiere. It may be time for the hit series to shake up the format, in the second half of the competition.

In the Live+SD Ratings, THE VOICE averaged 11.43 million viewers and a 2.9 rating in Adults 18-49, for the 28 episodes this spring season.

For the Live+3 ratings, viewership rose by an average of 1.5 million viewers and the demo jumped to a 3.5 rating.

The Live+7 ratings bring the total average viewership to 13.97 million viewers and a 4.0 demo rating, on Mondays, and 14.05 million viewers and a 3.9 demo rating, on Tuesdays. That averages out to gains of roughly 23% in total viewership and 36% in the A18-49 demo.

THE VOICE (Mondays & Tuesdays, on NBC)

Date Viewers* A18-49 L+3 L+7
02/23/15 13.97 4.1 16.36 (5.0) 16.82 (5.2)
02/24/15 13.80 3.8 16.28 (4.7) 16.90 (5.0)
03/02/15 14.67 3.9 16.65 (4.7) (4.9)
03/03/15 15.54 4.1 (5.0)
03/04/15 8.60 2.1 (Clips)
03/09/15 13.95 3.8 15.87 (4.5) 16.41 (4.7)
03/10/15 13.73 3.8 15.23 (4.4) (4.7)
03/16/15 12.57 3.4 14.44 (4.1) 14.80 (4.2)
03/17/15 12.82 3.2 14.77 (3.9) 15.40 (4.2)
03/23/15 12.20 3.4 14.22 (4.1) 14.59
03/24/15 11.62 2.8 13.33 (3.5) 13.93 (3.8)
03/30/15 11.87 3.2 13.60 (3.8) 14.02 (4.0)
04/31/15 8.57 2.0 9.27 (2.2)(Clips)
04/06/15 10.97 2.9 13.00 (3.6) 14.33 (3.8)
04/07/15 11.07 2.7 12.40 (3.2)
04/08/15 9.64 2.2 11.00 (2.7)
04/13/15 11.04 2.9 12.72 (3.5) 13.00
04/14/15 10.69 2.5 11.97 (3.0)
04/20/15 10.58 2.6 12.20 (3.1)
04/21/15 11.25 2.6
04/27/15 10.49 2.6 12.06 (3.1)
04/28/15 9.49 2.2 10.72 (2.6)
05/04/15 9.90 2.3 11.30 (2.8)
05/05/15 8.99 2.0 9.70 (2.3)
05/11/15 10.05 2.4 11.20 (2.8)
05/12/15 9.14 2.1 10.00 (2.4)
05/18/15 11.32 2.6 12.31 (3.0) 12.44 (3.0)
05/19/15 11.56 2.9 12.94 (3.3) 13.21 (3.4)

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