Ratings Review: THE VOICE (Spring 2014)

THE VOICE is the strongest entertainment series on the NBC Network. it's three hours each week help boost the weekly numbers to a competitive level. With out THE VOICE, NBC would be in deep pooh. But, THE VOICE is one of the few "hit" series that regularly losses a massive amount of viewers as each cycle progresses through a season.

From the season premiere to the season finale, THE VOICE lost around 4.5 million viewers and a 1.5 rating loss (-32%) in the demographic numbers. It rarely crescendos for the finale, like an AMERICAN IDOL or DANCING WITH THE STARS does. There is something in the format of THE VOICE that viewers dislike towards the middle of the season's run.

Initially, THE VOICE was one of those rare reality series that do well in the DVR ratings, but about one third though the season, the LIVE+7 numbers began to drop and was soon unable to regularly make the weekly reports. The L+7 Numbers were well below the premiere's live numbers, which is not a good sign.

For the season, THE VOICE averaged 12.38 million viewers and a 3.4 rating in Adults 18-49. It is still the top competition series on TV, but the continuing fall of the ratings through each season must alarm the network, and it appears that they do little to change it.

THE VOICE (Mondays and Tuesdays, on NBC)

Date	Viewers*	A18-49	L+3	L+7
02/24/14	15.86	4.7		18.41 (5.8)
02/25/14	13.04	3.7		15.31 (4.7)
03/03/14	15.62	4.5		(5.4)
03/04/14	14.53	4.1
03/10/14	13.79	3.7
03/11/14	13.51	3.5
03/17/14	13.52	4.1		(5.0)
03/18/14	13.29	3.6
03/24/14	12.85	3.7		14.91 (4.5)
03/25/14	12.45	3.4		14.36
03/31/14	12.28	3.4		(4.3)
04/01/14	11.93	3.1
04/07/14	11.97	3.5
04/08/14	11.08	2.9
04/14/14	11.85	3.4		13.62 (4.1)
04/15/14	11.81	3.0		13.49 (3.7)
04/21/14	11.19	3.0		(3.7)
04/22/14	11.29	2.8
04/28/14	11.58	3.0
04/29/14	11.18	2.7
05/05/14	11.00	3.0
05/06/14	10.72	2.5
05/12/14	11.12	3.0
05/13/14	10.96	2.6
05/19/14	11.70	3.2
05/20/14	11.69	3.3

* - in millions