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Ratings Review: THE VOICE - Fall 2012

Riding on the success from the Spring 2012, NBC decided that the once a year competition program should be elevated to a two edition cycle. So THE VOICE was scheduled to go directly head to head with DANCING WITH THE STARS in the fall of 2012.

Getting a two weak jump start, THE VOICE was the top program each night it aired. It took a decent chunk of audience from DWTS and the CBS comedies saw their rating take a hit with the hit program now on Monday nights. From the star, THE VOICE drew between 12-13 million viewers and a strong mid to high four rating in the A18-49 demo ratings. It was the reason NBC topped the weekly ratings almost every week this fall.

THE VOICE did see a bit of a drop after the 2012 US elections. Before then, they had just one night rate below a 4.0 demo rating. After the elections, only 4 of the remaining 14 nights rated above a 4.0 demo rating. Considering THE VOICE aired 32 original program nights, plus the many encore airings through the week, viewer fatigue may have set in at the half way point.

THE VOICE (NBC) - Mondays & Tuesdays at 8:00 p.m.

Date Viewers* A18-49 +/-
10/10/12 12.280 4.2
10/11/12 11.420 4.0 -7.00% 1hr
10/12/12 10.890 3.4 -4.64% 1hr
10/17/12 13.570 4.7 24.61%
10/18/12 13.600 4.7 0.22% 1hr
09/24/12 12.180 4.4 -10.44%
09/25/12 11.570 4.2 -5.01%
10/01/12 12.550 4.6 8.47%
10/02/12 8.480 3.0 -32.43%
10/08/12 12.890 4.8 52.00%
10/09/12 12.190 4.5 -5.43%
10/15/12 13.010 4.8 6.73%
10/16/12 12.040 4.6 -7.46%
10/22/12 12.020 4.3 -0.17%
10/23/12 11.220 4.3 -6.66%
10/29/12 12.440 4.8 10.87%
10/30/12 12.130 4.6 -2.49%
11/05/12 11.930 4.5 -1.65%
11/07/12 10.470 3.8 -12.24% 2 hours
11/08/12 8.830 3.0 -15.66%
11/12/12 11.630 4.4 31.71%
11/13/12 11.150 3.9 -4.13%
11/19/12 10.600 3.7 -4.93%
11/20/12 9.470 3.4 -10.66%
11/26/12 12.170 4.2 28.51%
11/27/12 11.570 3.8 -4.93% 9pm 2hr
12/03/12 12.110 3.9 4.67%
12/04/12 11.520 3.5 -4.87%
12/10/12 12.330 3.8 7.03%
12/11/12 11.520 3.6 -6.57%
12/17/13 13.370 4.2 16.06% 1.5 hrs
12/17/13 14.130 4.9 5.68% 2hrs
* - in millions
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