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Ratings Review: THE VOICE (Spring 2013)


THE VOICE is hands down, the #1 reality/talent competition program, currently on TV. It easily out performed both DANCING WITH THE STARS and the old king, AMERICAN IDOL. However, the successful series down appear to have a major problem once the it hits the middle of the season. It begins bleeding viewers.

On Monday April 15th, the series drew a season high of 14.45 million viewers and a 5.2 demo rating. in just a month and a half (May 27), the Monday edition was down nearly 3.5 million viewers and 38% in the A18-49 ratings. Similar erosion is also seen on the Tuesday episodes. Is this loss related to a flaw in the format? D viewers grow tired of the series after the first 6-8 week? DId viewers not like the new judges?

For the spring season, THE VOICE averaged 11.87 million viewers and a 3.8 demo ratings for the 28 airings, 2 specials the series made. Can THE VOICE bounce back in the fall, with the original judges back in place?

THE VOICE (Mondays & Tuesdays, on NBC)

Date Viewers* A18-49 +/-
03/25/13 13.64 4.8
03/26/13 12.41 4.1 -9%
04/01/13 13.31 4.7 7%
04/02/13 13.93 4.5 5%
04/08/13 14.03 5.0 1%
04/09/13 13.31 4.4 -5%
04/15/13 14.45 5.2 9%
04/16/13 14.16 4.6 -2%
04/22/13 14.15 4.9 0%
04/23/13 12.78 4.1 -10%
04/29/13 12.67 4.3 -1%
04/30/13 11.84 3.9 -7%
05/01/13 5.75 1.7 -51% Wed. 8:00
05/06/13 12.15 4.1 111%
05/07/13 11.35 3.7 -7%
05/08/13 8.92 2.8 -21% Wed. 8:00
05/13/13 11.29 3.8 27%
05/14/13 10.47 3.5 -7%
05/20/13 10.81 3.5 3%
05/21/13 10.18 3.2 -6%
05/27/13 11.00 3.2 8%
05/28/13 10.44 3.2 -5%
06/03/13 11.29 3.3 8%
06/04/13 10.87 3.1 -4%
06/10/13 11.85 3.3 9%
06/11/13 10.66 2.9 -10%
06/17/13 12.68 3.7 19%
06/18/13 15.59 4.4 -100%
* - in millions

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