Ratings Review: 2 BROKE GIRLS

2 BROKE GIRLS was easily the highest rated new comedy on TV.  Right off the bat, taking advantage of the TWO AND A HALF MEN premiere, 2BG grabbed a large audience. 19.4 million viewers and an astounding 7.1 rating in the 18-49 demographic. True, it did not keep all 19million of the viewers, but it did consistently pull in 11-12 million viewers and a mid-four demo rating.  Not to many new series can say that their ratings are as good in February as they were in September.

Once spring arrived and the NCAA tournament was over, 2BG saw its first drop in viewership. Not a big concern as almost all of TV sees a drop when the weather gets warmer. But those 11-12 million viewers became 8-9 million viewers. Almost a full point was lost in the demo ratings.

Thsi fall, 2 BROKE GIRLS will anchor Mondays nights, inheriting the 9:00pm slot as TWO AND A HALF MEN move to Thursdays. The halo effect from MEN will be gone, but I expect viewership and the ratings to stay at around 11-12 million viewers. 

Mondays, 8:30pm (CBS)

Date       Viewers(M)    A18-49  
---------------------------------------------
09.19.11     19.37        7.1 (Series Premiere: 9:30)
09.26.11     11.75        4.6
10.03.11     11.42        4.5
10.10.11     10.71        4.3
10.17.11     11.47        4.4
10.24.11     11.19        4.5
10.31.11     10.97        4.3
11.07.11     11.43        4.6
11.14.11     11.77        4.8
11.21.11     11.33        4.6 
11.28.11      9.13        3.3 (R)
12.05.11     12.75        4.6
12.12.11     12.50        4.2 (8:00)
12.12.11     10.19        3.3 (R)
12.19.11      7.20        2.6 (R)
12.26.11      6.18        1.9 (R)
01.02.12     12.10        4.4
01.09.12      7.25        2.4 (R)
01.16.12     11.40        4.4
01.23.12      7.76        2.6 (R)
01.30.12      7.82        2.7 (R)
02.06.12     11.47        4.3
02.13.12     10.48        3.8
02.20.12     11.37        4.0
02.27.12     10.18        3.8
03.05.12      7.00        2.1 (R)
03.12.12      6.52        2.1 (R)
03.19.12      9.38        3.5
03.26.12      6.16        2.1 (R)
04.02.12      5.70        1.6 (R-8:00pm)
04.09.12      8.78        3.5
04.16.12      8.52        3.4
04.23.12      5.13        1.7 (R)
04.30.12      9.24        3.6
05.07.12      8.99        3.3 (8pm-1hr Season Finale)