2014 Commercial Cost Survey: FOX

Adage has released the 2014 fall commercial cost survey, detailing the average cost of one network commercial spot for each of the shows from this season's fall schedule. Here is a look at the FOX chart of advertising costs per spot.

 FOX's 2014 top draw is expected to be SLEEPY HOLLOW. It is the only series of the network to command over $200k per spot. But, if the season premiere ratings are any indication, Make-goods are in the near future. At $63,000, SLEEPY HOLLOW is the biggest gainer with their ad rates.

In contrast, GOTHAM's $181,000 per 30 seconds may be a great deal, now that the superhero series is among the top programs in the A18-49 ratings, after three days.

The biggest drop in fees is both THE SIMPSONS and FAMILY GUY, losing $67,000 per 30 second spot, each. The "Animation Domination" block is done and a slow, refocusing is starting to happen on Sunday nights.

Benefiting with the move to Sundays, is second year comedy BROOKLYN NINE-NINE. It will now get $54,000 more per ad than it did in the previous season.

Program	2014	2013	2012
Sleepy Hollow	$202,500	$139,120
The Simpsons	$189,933	$256,963	$286,131
New Girl	$187,050	$231,570	$320,940
Gotham	$181,575
Gracepoint	$170,275
Family Guy	$158,400	$223,145	$276,690
Brooklyn Nine-Nine	$150,500	$96,225
Utopia - Tue	$147,980
Mulaney	$127,440
The Mindy Project	$126,800	$150,950	$161,740
Bones	$125,200	$137,875	$166,247
Red Band Society	$118,025
Hell's Kitchen	$107,895
Jr. Masterchef	$100,400	$84,475
Utopia - Fri	$79,033
Bob's Burgers		$149,650	$153,115