TRY CHRISTMAS has more total activity on Monday, than NBC hit THE VOICE. The larger unique audience of the holiday special more than compensated the fact that THE VOICE had more unique people tweeting and more total tweets. In fact, the CMA special was 4th in total number of tweets.
- Tweets – Tweets ascribed to a linear TV episode.
- Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
- Impressions – The number of times any Tweets ascribed to a TV episode were seen.
- Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
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