2013 Commercial Cost Survey: NBC

AdWeek has released the 2013 fall commercial cost survey, detailing the average cost of one network commercial spot for each of the shows from this season's fall schedule. Here is a look at NBC's commercial spot income.


Even with all the struggles NBC has had over the years, it is in a good position, ad selling wise. It has the top ad price of the year, with SUNDAY NIGHT FOOTBALL commanding $570,000 per commercial. Multiply that over thee plus hours and you have a huge money maker.  The two editions of THE VOICE take the #3 and #8 spots, each getting over $225,000 per spot. Again, that three to four hours per week at that price level. But, after that, thing tend to get pretty cheap.

Only three other NBC series charge an ad price of over $100k. New Hit series THE BLACKLIST commands just under $200,000. Thursday and Friday nights are really cheap as only THE MICHAEL J FOX SHOW charges over $90k.

The networks biggest ad revenue gainer for 2013 are the two powerhouses, THE VOICE (Mon) and SNF each saw an increase of $25,000 per spot. The largest drop was from REVOLUTION. Moving to a new night with no lead in support, saw a $17,000, or 18%, decrease in ad cost.

Day	Program	2013	2012	2011
Sun	Football Night in America	$135,780	$104,900	$92,900
Sun	Sunday Night Football	$570,000	$545,142	$512,367
Mon	The Voice (Mon)	$264,575	$239,866	$206,500
Mon	The Blacklist	$198,667
Tue	The Biggest Loser	$78,950
Tue	The Voice (Tues)	$229,167	$225,337
Tue	Chicago Fire	$110,385	$60,058
Wed	Revolution	$80,000	$97,133
Wed	Law & Order: SVU	$63,970	$74,563	$104,528
Wed	Ironside	$71,500
Thu	Parks & Rec	$82,000	$92,017	$116,883
Thu	Welcome to the Family	$62,370
Thu	Sean Saves the World	$86,900
Thu	The Michael J. Fox Show	$110,000
Thu	Parenthood	$87,834	$86,200	$95,650
Fri	Dateline NBC	$37,165	$39,970	$39,610
Fri	Grimm	$82,185	$71,100	$55,358
Fri	Dracula	$57,357