2013 Commercial Cost Survey: The CW

AdWeek has released the 2013 fall commercial cost survey, detailing the average cost of one network commercial spot for each of the shows from this season's fall schedule. Here is a look at the CW's commercial spot income.

Obviously, The CW has the lowest prices on their commercial spots. ARROW and THE VAMPIRE DIARIES command the top prices for the network, with TVD getting over $55k per spot. Coattails from THE VAMPIRE DIARIES to the new series REIGN are expected by the network as the yet to debut period drama is expected to be #3 money maker.

Largest drop, year to year will be the second year teen drama THE CARRIE DIARIES. It was expected to be a hit last year, but was nothing more than a fizzle. It's ad prices dropped over $22,000, or 53%.

The only series to actually see a price increase is the long veteran drama SUPERNATURAL. A modest $4,000 per spot was the best the struggling network could get.

Day	Program	2013	2012	2011
Mon	Hart of Dixie	$26,785	$41,099	$47,406
Mon	Beauty & The Beast	$19,776	$40,699
Tue	The Originals	$34,740
Tue	Supernatural	$39,188	$35,123	$32,477
Wed	Arrow	$47,450	$62,995
Wed	The Tomorrow People	$36,745
Thu	The Vampire Diaries	$55,100	$61,887	$54,016
Thu	Reign	$44,699
Fri	The Carrie Diaries	$19,333	$41,350
Fri	America's Next Top Model	$29,685	$35,685	$61,315