2013 Commercial Cost Survey: ABC

AdWeek has released the 2013 fall commercial cost survey, detailing the average cost of one network commercial spot for each of the shows from this season's fall schedule. Here is a look at the ABC chart of advertising costs per spot.

ABC, the #4 network, placed just six series in the top 30 most expensive commercial spots chart. MODERN FAMILY is the top series for the network as it charges over $257,000 per commercial spot. That is good enough for #4 overall, behind SNF, THE VOICE and THE BIG BANG THEORY. But as good as that seems, that price is down 22%, or $74,000, per spot. The largest drop by any show on ABC.

DANCING WITH THE STARS is not the show, or revenue generator, it once was. It is down $64,000 per spot from last year and a whopping $139,000 from just two years earlier.

The two veteran Thursday night drama each command $200k+ for a commercial spot. But while GREY'S ANATOMY's price is d=trending downward, SCANDAL is moving upward, rapidly. The third year series jumped $61,000 per spot to advertisers. That is the biggest increase from the network's offerings.

The survey from Adweek did not include Saturday programming, but the 2012 survey from AdAge shows Saturday football getting over $103,000 per spot.

Day	Program	2013	2012	2011
Sun	AFV	$59,452	$69,690	$79,742
Sun	Once Upon A Time	$141,480	$203,537	$134,217
Sun	Revenge	$128,700	$155,051	$119,382
Sun	Betrayal	$98,235
Mon	Dancing With The Stars	$94,645	$160,466	$233,482
Mon	Castle	$129,250	$124,842	$121,914
Tue	Agents of S.H.I.E.L.D.	$169,730
Tue	The Goldbergs	$93,200
Tue	Trophy Wife	$91,175
Tue	Lucky 7	$86,355
Wed	The Middle	$135,050	$147,373	$127,480
Wed	Back in the Game	$70,734
Wed	Modern Family	$257,435	$330,908	$249,388
Wed	Super Fun Night	$130,823
Wed	Nashville	$95,778	$142,833
Thu	OUAT In Wonderland	$94,694
Thu	Grey's Anatomy	$206,075	$226,707	$203,078
Thu	Scandal	$200,970	$139,668	$92,800
Fri	Last Man Standing	$74,766	$78,005	$116,838
Fri	The Neighbors	$64,660	$129,883
Fri	Shark Tank	$77,870	$72,750	$67,227
Fri	20/20	$55,900	$61,997	$67,384
Sat	Saturday Night Football		$103,948	$85,200