2013 Commercial Cost Survey: FOX

AdWeek has released the 2013 fall commercial cost survey, detailing the average cost of one network commercial spot for each of the shows from this season's fall schedule. Here is a look at the FOX commercial chart.

It is a down year for FOX. Just about every returning series charges less in 2013 than it did during the fall of 2012. It cash cow, THE X FACTOR/AMERICAN IDOL saw huge price drops as the ratings have free fallen over the last couple of seasons. THE X FACTOR dropped about $100,000 per spot this fall, and even though it was not reported, expect similar price cuts from IDOL in the spring.

As you look at the FOX chart, they only have two original shows that are $100k. That shows the perceived strength in younger demographics by the network, over a general larger viewership. But, you have got to believe make goods or price cuts are being made as the Tuesday comedies and THE X FACTOR are not doing well this season.

Not included in this survey are the Saturday football games, the Friday comedy RAISING HOPE and the new sic-fi series ALMOST HUMAN.

Day	Program	2013	2012	2011
Sun	NFL on FOX
Sun	The OT
Sun	The Simpsons	$256,963	$286,131	$254,260
Sun	Bob's Burgers	$149,650	$153,115	$150,600
Sun	Family Guy	$223,145	$276,690	$264,912
Sun	American Dad	$158,725	$158,546	$150,194
Mon	Bones (Mon)	$137,875	$166,247	$145,721
Mon	Sleepy Hallow	$139,120
Tue	Dads	$120,100
Tue	Brooklyn Nine-Nine	$96,225
Tue	New Girl	$231,570	$320,940	$125,488
Tue	The Mindy Project	$150,950	$161,740
Wed	The X-Factor	$146,594	$245,335	$320,669
Wed	American Idol		$340,825	$502,900
Thu	The X-Factor - Results	$112,675	$201,872	$283,034
Thu	American Idol - Results		$296,062	$468,100
Thu	Glee	$169,535	$224,345	$267,141
Fri	Jr. Masterchef	$84,475
Fri	Raising Hope		$117,616	$121,449
Fri	Sleepy Hollow [R]	$33,125
Sat	College Football/Sports		$115,101