TV Ad Rates History: REVENGE

REVENGE was an unexpected freshman hit in 2011 and charged a very average cost of $199,382 per 30 second ad. It did have a bit of a halo effect from MODERN FAMILY's ratings, which aired at the top of the 9:00 p.m. hour.It challenged CSI each week within the demo ratings, usually around the mid-twos

When ABC decided to move REVENGE to the more lucrative Sunday, 9:00 p.m. slot, REVENGE's ad rates jumped nearly 30%. ABC is getting about $5,000 per ad more than last year, when DESPERATE HOUSEWIVES occupied the time slot.

REVENGE (ABC):

Year    Night(Time Slot)      :30 Ad Cost      +/-
----------------------------------------------------
2011      Wed.(10:00)           $119,382      
2012       Sun.(9:00)           $155,051     +29.9% 

source: Advertising Age