TV Ad Rates History: THE BIG BANG THEORY

THE BIG BANG THEORY debuted in the fall of 2007 with a fairly typical ad rate of $133,000. That was below fellow freshman comed BACK TO YOU ($141,000), on FOX, but more than ABC's flopped sitcoms CAR POOLERS ($81,000) and CAVEMEN ($78,000).

Over the six seasons, TBBT has increased its ad rate over 107% or $142,573 per each 30 second ad. It is now the 8th priciest program to purchase ad time from.

THE BIG BANG THEORY (CBS):

Year    Night(Time Slot)      :30 Ad Cost      +/-
----------------------------------------------------
2007       Mon.(8:30)           $133,000    
2008       Mon.(8:00)           $135,357      +1.7%
2009       Mon.(9:30)           $191,900     +41.8%
2010       Thu.(8:00)           $195,077      +1.7%
2011       Thu.(8:00)           $198,348      +1.7%
2012       Thu.(8:00)           $275,573     +38.9% 

source: Advertising Age