TV Ad Rate History: THE SIMPSONS

THE SIMPSONS have been on FOX for over 20 years. It, for the most part, has been THE identity of FOX. THE SIMPSONS have also been a big revenue source for FOX, even as thr ratings have dropped off over the last few years.

As the chart shows, THE SIMPSONS ad rates took a dramatic downturn in '08 and '09, but as the ship has been corrected, and the economy strengthens, the ad rates are close to where they were 6 years ago. However, they are still off by almost 10% from its peak rate in 2007..

THE SIMPSONS (FOX):

Year    Night(Time Slot)     :30 Ad Cost       +/-
----------------------------------------------------
2006       Sun.(7:00)          $293,000
2007       Sun.(7:00)          $315,000       +7.5%
2008       Sun.(7:00)          $250,000      -20.6%
2009       Sun.(7:00)          $201,920      -19.2%
2010       Sun.(7:00)          $253,170      +25.4%
2011       Sun.(7:00)          $250,000       -1.3%
2012       Sun.(7:00)          $286,131      +14.4% 

source: Advertising Age