TV Ad Rate History: THE AMAZING RACE

THE AMAZING RACE has always played second fiddle, a CBS, to SURVIVOR. It ratings are not usually near what the older competition series gets, but it does collect a decent size portion of revenue for CBS.

After peaking in the middle of the previous decade, THE AMAZING RACE was hit by the bad economy, starting on 2008. It has been a slow process upward to get ad rates back up to '06 levels, but they are still nearly 10% off. But they are up 12% from the low rates of '09.

THE AMAZING RACE (CBS):

Year    Night(Time Slot)     :30 Ad Cost       +/-
----------------------------------------------------
2006       Sun.(8:00)          $136,000
2007       Sun.(8:00)          N/A            
2008       Sun.(8:00)          $127,634       -6.2%
2009       Sun.(8:00)          $109,736      -14.0%
2010       Sun.(8:00)          $114,584       +4.4%
2011       Sun.(8:00)          $124,091       +8.3%
2012       Sun.(8:00)          $122,961       -1.0% 

source: Advertising Age