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Ratings: Broadcast Finals for October 3, 2012

With the presidential debate & spin taking 2/3 of the viewing night, on four networks, there were only a handful of options for viewers. However, one thing is clear, when viewers want news, CBS is NOT the first option. The post debate wrap up from CBS was noticeably off from NBC and ABC. Having myself watched the CBS coverage, I understand why.

In season premiere news, SUPER NATURAL did about what was expected from a CW series. 1.85 million and a 0.8 rating in Adults 18-49. Not too much different from HART OF DIXIE from the night before. but, when you are the CW, a few extra 100 thousand viewers and up 0.1 ratings point is better than nothing.

SURVIVOR and THE X-FACTOR lead the night in entertainment ratings. SURVIVOR was the most watched program with 10.4 million viewers, but THE X-FACTOR generated the demo numbers with a 3.5 rating.

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Time Net Program Viewers* Demo +/-
8:00 ABC The Middle 7.720 2.2
8:30 ABC The Neighbors 6.320 1.9 -18.13%
9:00 ABC Presidential Debate #1 - -
10:30 ABC Post Debate 8.860 2.5
8:00 CBS Survivor: Philippines 10.380 3.0
9:00 CBS Presidential Debate #1 - -
10:30 CBS Post Debate 7.010 2.1
8:00 CW Oh Sit! 0.910 0.3
9:00 CW Supernatural [R] 1.850 0.8 103.30%
8:00 FOX The X-Factor 9.710 3.5
9:00 FOX Presidential Debate #1 - -
8:00 NBC Animal Practice 4.560 1.3
8:30 NBC Guys with Kids 4.760 1.6 4.39%
9:00 NBC Presidential Debate #1 - -
10:30 NBC Post Debate 8.720 2.8
* - in millions

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