HBO is the latest programmer to announce its participation in cable operator Comcast’s “On Demand Online” trial, which will allow 5,000 homes nationwide to stream cable programming online that they already receive as part of their cable TV subscriptions.
The premium programmer will make content from both HBO and Cinemax available as part of the Comcast trial, which is based on Time Warner’s “TV Everywhere” initiative, and will use authentication technology to make sure that only paying subscribers are able to see the broadband content. While broadcast networks have widely made their content available for free through sites like Hulu, cable networks, particularly premium programmers like HBO, have taken a more cautious approach to broadband in order to preserve their existing subscription business model.
The HBO and Cinemax broadband services will initially provide a combined total of 750 hours a month of programming to the Comcast trial, which already counts TNT, TBS and Starz as partners. Featured shows will include HBO series like True Blood, Entourage and The Sopranos, hit movies like Transformers and The Dark Knight, classic films like Rosemary’s Baby, and HBO Family fare such as Harold and the Purple Crayon. A number of the programs will be offered in the high-definition formats, and some new programs will be available online immediately after they air on TV.
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The premium programmer will make content from both HBO and Cinemax available as part of the Comcast trial, which is based on Time Warner’s “TV Everywhere” initiative, and will use authentication technology to make sure that only paying subscribers are able to see the broadband content. While broadcast networks have widely made their content available for free through sites like Hulu, cable networks, particularly premium programmers like HBO, have taken a more cautious approach to broadband in order to preserve their existing subscription business model.
The HBO and Cinemax broadband services will initially provide a combined total of 750 hours a month of programming to the Comcast trial, which already counts TNT, TBS and Starz as partners. Featured shows will include HBO series like True Blood, Entourage and The Sopranos, hit movies like Transformers and The Dark Knight, classic films like Rosemary’s Baby, and HBO Family fare such as Harold and the Purple Crayon. A number of the programs will be offered in the high-definition formats, and some new programs will be available online immediately after they air on TV.
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