Twitter TV Ratings: January 12, 2014

When there is an awards show on TV, it will dominate the social TV media. This was SO true for the GOLDEN GLOBES on NBC Sunday night.

Each measured twitter category was huge for the awards program, with the main category of unique audience members reaching just below 10.5 million. The more impressive number is the 378 million impressions that were made by tweets on the program. Remember, Impressions are how many any tweets for the show were actually seen.
Proving that huge twitter activity does not result into ratings, HBO's GIRLS was the #3 show of the night, grabbing 1.3 million unique twitter accounts. When the TV ratings come out, GIRLS will be a small blip in the ratings and will rank far from being the #3 rated show of the evening.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Prior to 1/1/2014, Nielsen Twitter TV Ratings were only available for English-language U.S. Broadcast and Cable Networks.