Ratings Review: VIKINGS

Vikings is the third scripted project that the cable network History has delivered the viewers and by all accounts, the network is a perfect three for three.

The fire half of the season, VIKINGS had a great lead in with the hit limited series, THE BIBLE, delivering 10 million viewers over those first five week.  During that time, VIKINGS averaged more than 4.6 million viewers each week. It consistently ranked as the #3 or #4 scripted program on all of cable TV.

Once THE BIBLE ended its run, VIKINGS did drop in the ratings, but still produced strong numbers. The final four episodes averaged about 3.5 million viewers, with no lead in help. It usually ranked as the #2 over all scripted program, behind GAME OF THRONES.

History could quickly become a strong player in the scripted TV game. The world has a very rich history and there are more than enough stories to tell.

VIKINGS (Sundays at 10 p.m., on History)

Date	Viewers*	A18-49	+/-
03/03/13	6.21	2.0
03/10/13	4.62	1.3	-25.6%
03/17/13	4.83	1.5	+4.6%
03/24/13	4.54	1.4	-6.1%
03/31/13	4.74	1.3	+4.4%
04/07/13	3.31	1.2	-30.2%
04/14/13	3.42	1.2	+3.4%
04/21/13	3.85	1.4	+12.5%
04/28/13	3.58	1.3	-7.0%

* - in millions