Ratings Review: HAPPY ENDINGS (Season Three)

HAPPY ENDINGS is a series that should have never been renewed after the initial season, let alone after a second season. The ratings were never strong, despite having MODERN FAMILY as its lead in for all of season #2.

The series was doomed once it was decided to launch a Tuesday night comedy block with HAPPY ENDINGS and APT #23. Both series tanked in the ratings was were pulled of the schedule for at least two months. But unlike APT. #23, HAPPY ENDINGS did get all of its episodes out for the few viewers to see.

The move Fridays proved to be nothing more than burn-off, with the doubling up of episodes. Only once did it score over 3 million viewers and a 1.0 demo rating. Way below what LAST MAN STANDING and MALIBU COUNTRY would pull on an average night.

HAPPY ENDINGS (Tuesdays at 8:00 p.m., on ABC)

Date	Viewers*	A18-49	+/-
10/23/12	5.570	1.8
10/30/12	4.310	1.4	-22.62%
11/06/12	Preempted
11/13/12	4.360	1.3
11/20/12	4.380	1.1	0.46%
11/27/12	Preempted
12/04/12	2.980	1.2
12/11/12	3.220	1.2	8.05%
12/18/12	3.160	1.3	-1.86%
12/25/12	Preempted
01/01/13	2.180	0.8		R
01/08/13	3.660	1.4	67.89%
01/15/13	3.050	1.3	-16.7%
01/22/13	Preempted
01/29/13	2.92	1.2
01/29/13	2.85	1.3	-2.4%	8:30

* - in millions

HAPPY ENDINGS (Fridays at 8 & 8:30 p.m., on ABC)

Date	Viewers*	A18-49	+/-
03/29/13	2.97	0.9
03/29/13	2.29	0.7	-23%	8:30
04/05/13	3.28	1.1	43.2%
04/05/13	2.69	1.0	-18%	8:30
04/12/13	2.73	0.8
04/12/13	2.08	0.7	-24%
04/19/13	Preempted
04/26/13	2.19	0.6
04/26/13	1.73	0.6	-21%
05/03/13	2.68	0.8	55%
05/03/13	2.17	0.7	-19%

* - in millions