2016 Commercial Cost Survey: The CW

Ad Age has released its 2016 Commercial Cost Survey, showing the per average price for advertisers on a 30 second spot for each regular TV series. For the CW, you can see why it has gone strong with DC superheroes. The four shows command the most ad dollars for the network. THE FLASH is the network's top money grabber, averaging $60,660 per 30 second ad.

As expected from last year's ratings, CRAZY EX-GIRLFRIEND collects the fewest dollars per spot, not even reaching $15,000. I am not entirely sure WHY the series was renewed as encore episodes of WHOSE LINE could have collected that amount, for a much lower cost to the network.

Net	Program	Day/Time	Commecial Price
CW	Crazy Ex-Girlfriend	Friday @ 9 p.m.	$14,309
CW	The Vampire Diaries	Friday @ 8 p.m.	$24,929
CW	Jane the Virgin	Monday @ 9 p.m.	$25,075
CW	No Tomorrow	Tuesday @ 9 p.m.	$28,004
CW	Supernatural	Thursday @ 9 p.m.	$28,300
CW	Frequency	Wednesday @ 9 p.m.	$31,858
CW	DC's Legends of Tomorrow	Thursday @ 8 p.m.	$37,033
CW	Arrow	Wednesday @ 8 p.m.	$40,368
CW	Supergirl	Monday @ 8 p.m.	$54,667
CW	The Flash	Tuesday @ 8 p.m.	$60,660