2016 Commercial Cost Survey: ABC

Ad Age has released its 2016 Commercial Cost Survey, showing the per average price for advertisers on a 30 second spot for each regular TV series. ABC has two top-10 shows, with MODERN FAMILY (#7) commanding $224,600 per spot, and GREY'S ANATOMY (#10) getting over $193k per spot. For GREY'S its price average jumped 23% from last year's average. LAST MAN STANDING (+17%) and 20/20 (+20%) were the only other two ABC series to increase by double digits.

On the opposite end of the spectrum, ONCE UPON A TIME lost 30% from last year's average, along with third year drama, HOW TO GET AWAY WITH MURDER. The two ABC series collectiong the lowest dollars for an ad are AFV and DR. KEN, both below $65,000.

Net	Program	Day/Time	Commecial Price
ABC	AFV	Sunday @ 7 p.m.	$62,363
ABC	Dr. Ken	Friday @ 8:30 p.m.	$64,228
ABC	The Real O'Neals	Tuesday @ 9:30 p.m.	$71,869
ABC	Last Man Standing	Friday @ 8 p.m.	$75,576
ABC	20/20	Friday @ 10 p.m.	$79,149
ABC	Saturday Night Football	Saturday @ 8 p.m.	$87,084
ABC	American Housewife	Tuesday @ 8:30 p.m.	$94,615
ABC	Secrets and Lies	Sunday @ 9 p.m.	$99,101
ABC	Shark Tank	Friday @ 9 p.m.	$99,553
ABC	Fresh off the Boat	Tuesday @ 9 p.m.	$101,386
ABC	Quantico	Sunday @ 10 p.m.	$106,074
ABC	Agents of S.H.I.E.L.D.	Tuesday @ 10 p.m.	$107,904
ABC	Once Upon a Time	Sunday @ 8 p.m.	$109,410
ABC	Conviction	Monday @ 10 p.m.	$109,662
ABC	The Middle	Tuesday @ 8 p.m.	$124,787
ABC	Dancing with the Stars	Monday @ 8 p.m.	$125,260
ABC	Speechless	Wednesday @ 8:30 p.m.	$136,859
ABC	Black-ish	Wednesday @ 9:30 p.m.	$139,483
ABC	The Goldbergs	Wednesday @ 8 p.m.	$144,210
ABC	Notorious	Thursday @ 9 p.m.	$144,274
ABC	Designated Survivor	Wednesday @ 10 p.m.	$162,616
ABC	How to Get Away with Murder	Thursday @ 10 p.m.	$178,339
ABC	Grey's Anatomy	Thursday @ 8 p.m.	$193,210
ABC	Modern Family	Wednesday @ 9 p.m.	$224,571
ABC	Scandal	Thursday @ 9 p.m.	NA