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Ratings Review: ONCE UPON A TIME (Season Five - Fall 2015)

12/30/2015 02:18:00 PM 0
ONCE UPON A TIME drew low, but consistent ratings this fall. The fan base of the series is diminishing, but it still has a little life in it.

The Live+SD ratings for ONCE UPON A TIME averaged 5.01 million viewers, a 1.3 rating in Adults 18-34, a 1.6 rating in Adults 18-49, and a 1.8 in Adults 25-54.

In the Live+3 DVR ratings, the series would add about two million viewers and the A18-49 demo would grow about 0.7 points to the ratings. The Live+7 DVR numbers would bring the total viewership to about 7.6 million viewers and a 2.7 rating in the A18-49 demo.

ONCE UPON A TIME will return to the ABC line up on March 6, 2016

Live+Same Day Ratings
 (Sundays at 8 p.m., on ABC)

Date Viewers* A18-34 A18-49 A25-54
09/27/15 5.93 1.5 1.8 2.1
10/04/15 5.38 1.3 1.8 2.1
10/11/15 5.28 1.3 1.6 1.6
10/18/15 4.92 1.3 1.6 1.9
10/25/15 5.12 1.2 1.6 2.0
11/01/15 4.83 1.2 1.5 1.9
11/08/15 4.88 1.4 1.6 1.8
11/15/15(2hr) 4.85 1.4 1.6 1.8
11/22/15 preempted
11/29/15 4.38 1.0 1.3 1.6
12/04/15 4.56 1.0 1.3 1.5
* - in millions


"DVR" Ratings (post same day viewership)

Date L+3 (P2+) L+3 (18-49) L+7 (P2+) L+7 (18-49)
09/27/15 8.70 2.7 8.37 2.9
10/04/15 7.40
8.05 3.0
10/11/15 7.21 2.7
10/18/15 6.72 2.6
10/25/15 6.83 2.6
11/01/15 2.4 7.13 2.6
11/08/15 6.41 2.4 2.6
11/15/15 2.4 2.5
11/22/15
11/29/15 6.23 2.2 6.70 2.4
12/04/15 5.98 1.9 6.25 2.0

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