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Ratings Review: ONCE UPON A TIME (Season Four - Spring 2015)

I think the end of ONCE UPON A TIME is closer than you think. The ratings have consistently slide over the last two seasons, and not even a FROZEN storyline could keep viewers, after an hight initial interest. The series will meet the tradition syndication level for this upcoming 5th season, so we shall see if there will be a happy ending come May 2016.

For the spring Live+SD ratings averages, OUAT collected  5.69 million viewers and a 1.8 rating in Adults 18-49, for the 10 episodes. That is 1.8 million fewer viewer and a drop of 28% in the demo, from the fall 2014 episodes.

For the whole season, OUAT's Live+7 day averages rose to 9.20 million viewers and a 3.3 rating in Adults 18-49. That is 1.2 million viewers and 0.4 of a ratings point higher than the Live+7 ratings for the spring episodes.

ONCE UPON A TIME (Sundays at 8 p.m., on ABC)

Date Viewers* A18-49 L+3 L+7
03/01/15 6.66 2.2 8.65 (3.0) 9.21 (3.3)
03/08/15 6.72 2.1 (3.0)
03/15/15 5.88 1.8 (2.6) 8.40 (2.9)
03/22/15 5.79 1.9 (2.7) 8.29 (2.9)
03/29/15 5.48 1.7 (2.5) 7.95 (2.8)
04/05/15 preempted
04/12/15 5.17 1.6 (2.5) 7.68 (2.7)
04/19/15 5.12 1.7 (2.5) 7.61 (3.0)
04/26/15 5.21 1.7 7.40
05/03/15 5.31 1.7 (2.5) 7.68 (2.7)
05/10/15 5.51 1.8 2hr 7.97 (2.8)
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