Ratings Review: PROOF (Season One - Summer 2015)

The new drama on TNT, PROOF, did relatively well in its first season. I t drew about two million viewers per episode, on the first day of airing, and over 3.5 million by the seventh day of airing. its only negative is the lack of younger viewers attracted to the series.

In the Live+SD ratings, PROOF averaged 2.12 million viewers, a 0.2 rating in the A18-34 demographic, a 0.3 in the A18-49 demographic and a 0.5 in the A25-54 demographic.

By the Live+3 ratings, the episode averages rose about 1.2 million viewers and the A18-49 rating doubled from its L+SD number. The Live+7 ratings bring the episode averages up to 3.7 million viewers (+75%) and a 0.8 rating (+167%) in Adults 18-49. Great growth percentages in both categories. If it gets a second season order, it will be on the strength of its DVR ratings.

Live+Same Day Ratings
 (Mondays at 10 p.m., on TNT)

Date	Viewers*	A18-34	A18-49	A25-54
06/16/15	2.66	0.2	0.4	0.5
06/23/15	2.18	0.2	0.3	0.5
06/30/15	2.06	0.1	0.3	0.4
07/07/15	2.09	0.2	0.4	0.5
07/14/15	1.83	0.1	0.3	0.5
07/21/15	1.83	0.1	0.2	0.4
07/28/15	2.11	0.2	0.3	0.5
08/04/15	1.99	0.1	0.3	0.4
08/11/15	2.32	0.2	0.4	0.6
08/18/15	2.12	0.2	0.3	0.5

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
06/16/15	3.83		4.12	0.8
06/23/15	3.45	0.6	3.87	0.7
06/30/15	3.37	0.6	3.87	0.6
07/07/15	3.30		3.61
07/14/15	2.91
07/21/15	2.96
07/28/15	3.26		3.56	0.6
08/04/15	3.06		3.44	1.4
08/11/15	3.41		3.74
08/18/15	3.25		3.54

* - in millions