Ratings Review: THE BRIEFCASE (Season One)

From the previews and commercials, THE BRIEFCASE looked horrible. Horrible on a level that CBS has not seen since THE WILL, in 2005. But, viewers sampled it and it didn't do half bad.

In the live+SD ratings, THE BRIEFCASE averaged 5.18 million viewers, a 0.6 rating in the A18-34 demographic, a 1.0 rating in the A18-49 demographic and a 1.3 rating in the A18-34 demographic, for the six episode season.

DVR viewing was minimal. By the time the Live+7 ratings were factored in, THE BRIEF CASE only added an additional 700,000 viewers and the A18-49 demo rose just under two tenths of a ratings point.

With most of the ratings points losing about 40%, over the short season, I do not expect CBS to bring back the series for another summer run, in 2016.

Live+Same Day Ratings
(Tuesdays at 10 p.m., on ABC)

Date	Viewers*	A18-34	A18-49	A25-54
05/27/15	6.87	0.8	1.4	1.8
06/03/15	5.46	0.6	0.9	1.2
06/10/15	4.88	0.6	1.0	1.3
06/17/15	5.21	0.6	0.9	1.3
06/24/15	4.66	0.5	0.9	1.3
06/26/15	4.00	0.4	0.7	1.1

* - in millions

"DVR" Ratings (post same day viewership)

Date	L+3 (P2+)	L+3 (18-49)	L+7 (P2+)	L+7 (18-49)
05/27/15	7.25		7.30	1.5
06/03/15	5.88	1.1	5.99	1.1
06/10/15		1.1	5.31
06/17/15		1.0	5.58	1.0
06/24/15	5.15	1.1	5.26	1.1
06/26/15

* - in millions