Ratings Review: CHASING LIFE (Season One - Winter 2015)

The freshman ABC Family series, CHASING LIFE, has not been the hit the cable network is used to seeing, but it appears to have carved out a niche that the small audience seems to love.

The ratings have not been huge, by any means. The first half of the season [LINK], did stay above one million viewers and a rather consistent 0.5 demo rating. But, this winter, the second half numbers have dropped off. viewership is down about 30% and the demo ratings dropped below the level that they would be regularly reported, making it a lost of at least 40%.

For the back half of the first season, CHASING LIFE averaged 810,000 viewers and no better than a 0.3 rating in Adults 18-49. The series will be back for a second season, starting this summer.

CHASING LIFE (Mondays at 9 p.m., on ABC Family)

Date	Viewers*	A18-49	L+3	L+7
01/19/15	1.02	0.4
01/26/15	0.78	0.3
02/02/15	0.78	0.3
02/09/15	0.92	0.4
02/16/15	0.81
02/23/15	0.81
03/02/15	0.73
03/09/15	0.64
03/16/15	0.69
03/23/15	0.93		1.40 (0.6)

* - in millions