Ratings Review: BABY DADDY (Season Four - Winter 2015)

BABY DADDY is not a huge ratings generator for ABC Family. It averaged less than one million viewers for its winter, 2015 episodes and the A18-49 ratings hovered around a 0.4 rating. This has been the case the last couple of seasons, so ABC Family knows what to expect from it.

The series has never been a hit with TV audiences, but ABC Family continues to renew the series each year. A fifth season has been confirmed and the series will have more new episode later in 2015.

For the winter portion of the fourth season, BABY DADDY averaged 750,000 viewers and a 0.4 rating in Adults 18-49.

BABY DADDY (Wednesdays at 8:30 p.m., on ABC Family)

Date	Viewers*	A18-49	L+3	L+7
01/14/15	0.96	0.5
01/21/15	0.75	0.4
01/28/15	0.80	0.4
02/04/15	0.61	0.4
02/11/15	0.65	0.4
02/18/15	0.73	0.4
02/25/15	0.78	0.4
03/04/15	0.80
03/11/15	0.66	0.4
03/18/15	0.72	0.3

* - in millions