Ratings Review: PROPERTY BROTHERS AT HOME

Over the past year, or so, HGTV has been growing in the cable ratings, often ranking within the top 10 weekly networks. PROPERTY BROTHERS is one of the shows that is fueling the growth, and a new, limited series of them restoring their new home turned out to be a hit with viewers.

The ratings for the four episodes are as strong as some higher profile series we see on AMC, FX and USA. The premiere drew near 2.8 million viewers and a respectable 0.6 demo rating. the average for the four episodes were around 2.4 million viewers.

DIY programming is beginning to pick up steam and is a great platform for advertising. It has great synergy with home improvement products and outlet advertising and is the kind of programming people watch, live, when they want something on "in the background" or to vegetate  in front of the TV.

PROPERTY BROTHERS AT HOME (Wednesdays at 9 p.m., on HGTV)

Date	Viewers*	A18-49	L+3	L+7
11/26/14	2.76	0.6
12/03/14	2.51	0.6
12/10/14	1.88	0.4
12/17/14	2.32	0.6

* - in millions