Ratings Review: CEDAR COVE (Season Two)

A series like CEDAR COVE could only find a home on a niche network like Lifetime. Allowing a certain demographic, older women, to enjoy a series made for them.

 CEDAR COVE draws a good size audience, for a cable series, but a large block of them are older women. There is value in that demographic. A value that not all networks can seem to find, or want to find, in an age where young is all that matters.

For the season, CEDAR COVER averaged 1.88 million viewers and a0.2 rating in Adults 18-49, for 11 of the 12 episodes we received data on. Hopefully, Lifetime will continue to to see value in the series audience. It should as it is one of only a few Lifetime series that actually make it to the weekly ratings charts.

CEDAR COVE (Saturdays at 8 p.m., on Hallmark)

Date	Viewers*	A18-49	L+3	L+7
07/19/14
07/26/14	1.86	0.1
08/02/14	2.10	0.2
08/09/14	1.88	0.2	2.30
08/16/14	1.73	0.1
08/23/14	1.99	0.1
08/30/14	1.76	0.2
09/06/14	1.97	0.2
09/13/14	1.76	0.1
09/20/14	1.72	0.2
09/27/14	1.93	0.3
10/04/14	2.05	0.2

* - in millions