Final Broadcast Ratings: August 1, 2014

The CW had a relatively good Friday night, with a full night of magic. The premiere of MASTERS OF ILLUSION collected 1.1 million viewers and a 0.3, in the 8 p.m. hour. Not as good as repeats of WHOSE LINE, but has been tons better than repeats or the other summer originals, with exception of PEN & TELLER. We'll see if the show can build upon the audience, next week.

Following MASTERS OF ILLUSION was an encore of PENN & TELLER: FOOL US. I grew the audience by 18%, from the lead in. Ad the premiere, earlier this week, and nearly three million people have seen the first episode of FOOL US.

TV News, plus SHARK TANK, were the only programs able to bring in a demo ratings of 1.0, or better. DATELINE rose a tenth of a ratings point, over last week, while 20/20 was flat.

Final Network Averages:

ABC - 4.4 million viewers, 1.1 rating in A18-49

CBS - 5.0 million viewers, 0.5 rating in A18-49

CW - 1.2 million viewers, 0.4 rating in A18-49

FOX - 1.6 million viewers, 0.6 rating in A18-49

NBC - 4.2 million viewers, 0.9 rating in A18-49

Time	Net	Program	Viewers*	A18-49	+/-
8:00	ABC	Shark Tank [R]	4.75	1.1
9:00	ABC	What Would you Do?	3.65	1.1	-23%
10:00	ABC	20/20	4.83	1.2	32%
8:00	CBS	CSI [R]	4.55	0.5
9:00	CBS	Hawaii Five-O [R]	4.33	0.5	-5%
10:00	CBS	Blue Bloods [R]	5.99	0.6	38%
8:00	CW	Masters of Illusion	1.06	0.3
9:00	CW	Penn & Teller: Fool Us [R]	1.28	0.4	21%
8:00	FOX	Masterchef [R]	1.70	0.7
9:00	FOX	Bones [R]	1.57	0.5	-8%
8:00	NBC	Running Wild/Bear Grylls [R]	2.42	0.6
9:00	NBC	Dateline	5.87	1.2	143%
10:00	NBC	Anatomy of  Kidnapping	4.51	1.0	-23%

* - in millions