Weekly Twitter TV Ratings: March 10 - 16, 2014

THE BACHELOR was the top dog in the weekly Twitter ratings, out drawing THE WALKING DEAD by nearly one million unique audience members. The season finale and the AFTER THE ROSE special capped of a somewhat average season for the reality series. Only the finale pulled in good ratings, from both the TV audience and twitter followers.
CBS may have had the exclusive coverage of the NCAA Men's Basketball Tournament Bracket, but it was ESPN that reaped the benefits on Twitter. Their "delayed" reporting of the 2014 bracket collected nearly 1.9 million unique twitter accounts.

Activity metrics (Unique Authors and Tweets) are a measure of relevant U.S. Twitter activity from three hours before, during and three hours after broadcast. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. Sports Events, Series, and Specials include those on Broadcast and National Cable Networks only. Sports Events are across all dayparts. Series and Specials include new/live primetime and late fringe episodes only.