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Primetime Cable Ratings: February 25, 2014

RIZOLLI & ISLES returned to complete it's 4th season, but the ratings didn't. The hit TNT police drama drew just 3.7 million viewers and a 0.7 rating in Adults 18-49. This is a huge drop in the ratings, when comparing the mid-season finale, back on September 10, 2013.

The losses for the series is two million viewers and 42% in the A18-49 ratings. Not a very good sign for a series in it's 4th season. However, when MAJOR CRIMES returned earlier this year, it had a similar slow build for the second half of it's season. I would be surprised if the numbers do not jump considerably for next week.

A double shot of BEING MARY JANE, on BET, clicked with viewers. The 10 p.m. episode finished in second place, with 3.2 million viewers and the two hour block averaged just under three million viewers. The 10 p.m. episode was also set a series high in the A18-49 and viewership was the second most ever.

Rank Show Net Time Viewers* A18-49
1 Rizzoli & Isles TNT 9:00 PM 3.73 0.7
2 Being Mary Jane BET 10:00 PM 3.23 1.6
3 The Haves & Have Nots OWN 9:00 PM 2.89 0.9
4 Counting Cars HIST 9:30 PM 2.59 0.8
5 Being Mary Jane BET 9:00 PM 2.58 1.3
6 Counting Cars HIST 9:00 PM 2.52 0.8
7 The Big Bang Theory TBS 9:00 PM 2.51 0.9
8 The Big Bang Theory TBS 9:30 PM 2.51 1.0
9 The Big Bang Theory TBS 8:30 PM 2.44 0.8
10 Amish Mafia DISC 9:00 PM 2.28 1.0
* - in millions


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