Preliminary Ratings: Friday 02/21/2014

Day 16 of Olympic coverage on NBC, felt just like that. NBC posted an event low in both viewers and A18-49 ratings on Friday night.

The Winter Olympics drew just 14.6 million viewers and a 3.5 rating in Adults 18-49. Compared to the two previous Fridays of the Olympics, last night was off by more than 17 million viewers and three full ratings points in the demo, from the Opening Ceremonies on the 7th. The losses from week-to-week, was 4.4 million viewers and a full ratings point in the A18-49 ratings.

SHARK TANK was back with an original episode, but I think a lot viewers were not aware of it. Just 6.1 million viewers and a 1.7 demo rating are season lows for the series, for an original episode. Expect  nice rebound next week, when viewers expect new episodes from the networks.

WHOSE LINE IS IT ANYWAY? posted another time slot season high for the CW. The two episodes, during the 8 p.m. hour, averaged 1.4 million viewers and  a 0.5 rating in Adults 18-49, for repeat episodes. this is not too far off what THE TOMORROW PEOPLE have pulled in for some original episodes, on Wednesday nights.
 

Preliminary Network Averages:

ABC - 5.4 million viewers, 1.3 rating in Adults 18-49

CBS - 6.2 million viewers, 0.8 rating in Adults 18-49

CW - 1.0 million viewers, 0.3 rating in Adults 18-49

FOX - 2.3 million viewers, 0.7 rating in Adults 18-49

NBC - 14.6 million viewers, 3.5 rating in Adults 18-49

Time	Net	Program	Viewers*	A18-49	+/-
8:00	ABC	Last Man Standing [R]	4.00	0.8
8:30	ABC	Last Man Standing [R]	3.90	0.8	-3%
9:00	ABC	Shark Tank	6.10	1.7	56%
10:00	ABC	20/20	6.10	1.5	0%
8:00	CBS	Blue Bloods [R]	5.30	0.7
9:00	CBS	Blue Bloods [R]	6.30	0.8	19%
10:00	CBS	Blue Bloods [R]	6.90	0.8	10%
8:00	CW	Whose Line is it Anyway? [R]	1.40	0.4
8:30	CW	Whose Line is it Anyway? [R]	1.40	0.5	1%
9:00	CW	The Originals [R]	0.50	0.2	-64%
8:00	FOX	Bones [R]	3.10	0.9
9:00	FOX	Enlisted [R]	1.60	0.6	-50%
9:30	FOX	Raising Hope [R]	1.20	0.4	-24%
8:00	NBC	Winter Olympics: Day 16	14.60	3.5

* - in millions