Weekly Twitter TV Ratings: January 26, 2014

The 56th GRAMMY AWARDS was the #1 TV program talked about on Twitter last week. The annual music awards program attracted 12.8 million unique audience members over the three hour program, which generated 13.8 million tweets. The total impressions of those 13.8 million messages were nearly 900 million. A pretty impressive number.

The next closest TV program, PRETTY LITTLE LIARS, produced 1/3 as many unique audience members and more than 1/20 the number of total tweets.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events.