Twitter TV Ratings: January 22, 2014
Oddly in the fourth position was AMERICAN IDOL. Usually this type of program is a leader in twitter social TV activity. But, just 2.2 million accounts actually saw social messages on the show. Keep an eye on this to see if AI is skewing older, thus not having a huge presence on Twitter.
Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events.
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