Twitter TV Ratings: January 22, 2014

The small Comedy Central program WORKAHOLICS found it's way to the top of the Wednesday Twitter rankings, with a total of 3.36 million unique audience members. a HUGE achievement when you consider that just under 1.5 million viewers watched the program. This may be one of those programs that has a of crossover in demographics of twitter users. I may have seen at least one of the tweets on the night, and not only did I not watch the program, I don't even have cable. Plus, how can this small show top a strong performer like AMERICAN HORROR STORY?

Oddly in the fourth position was AMERICAN IDOL. Usually this type of program is a leader in twitter social TV activity. But, just 2.2 million accounts actually saw social messages on the show. Keep an eye on this to see if AI is skewing older, thus not having a huge presence on Twitter.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events.