Twitter TV Ratings: January 18, 2014

The Screen Actors Guild Awards was, by far, the dominate program in social media on Saturday night. The TBS/TNT simulcast hauled in nearly 5.5 million unique audience members on Twitter, which generated over 67 million impressions. It should end up being the #1 tweeted program of the week, but in comparison to the Golden Globe Awards, airing six days earlier, the numbers are just a fraction of the more prestigious awards.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events.