Twitter TV Ratings: December 4, 2013

It was a three show race in the Wednesday twitter activity, between AMERICAN HORROR STORY, THE X FACTOR and the NBC special CHRISTMAS IN ROCKEFELLER CENTER.  Just 600k unique audience members separated the three shows.

THE X FACTOR had the advantage with more unique authors and total tweets, but it was AHS that reached the most audience members with less tweets, 1.9 million to 2.1 million, respectively. The NBC special was greatly out gunned with its tweeters and tweets, but made up a lot of ground with it's audience levels.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.