Twitter TV Ratings: December 12, 2013

SCANDAL scores huge social activity on Thursday night as the mid-season finale generated 420,000 tweets, which is seen by 2.57 million unique individuals. That is almost doubles the #2 show of the night, THE X FACTOR. It quadruples the number of total impressions from the tweets THE X FACTOR generates and may have more than all other shows, combined.

Impressions account for all tweets seen by all unique accounts. An account could see the same tweet multiple times via a retweet by another account.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.