Twitter TV Ratings: December 1, 2013

Cable sweeps Sunday's Nielsen Twitter Ratings as THE WALKING DEAD dominates all programs on the night.

The mid-season finale of THE WALKING DEAD generated a huge amount of traffic on Twitter, with just under 44 million impressions. Those 44 million were generated by 391,000 unique authors. The first measured category of unique audience was 5.9 million accounts getting all the messaging.

The 2013 BET SOUL TRAIN AWARDS was roughly are about half the levels of THE WALKING DEAD and the only programs that was somewhat close to compete with the highly popular drama series.

Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.