Twitter TV Ratings: November 24, 2013

The AMERICAN MUSIC AWARDS dominated all TV programs in the twitterverse. Pulling well over 10 million unique audience impressions from over 7.6 million tweets. Nothing even came close. Based on the Fast Affiliate numbers, the program posted a 4 year high with its audience ratings and came in second to the NFL game on NBC.

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Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.