Ratings Review: SMASH (Season Two)

After a relatively successful first season on Monday nights, NBC thought SMASH was ready to be on its own and scheduled it for Tuesday nights. The thought was not correct. Off the bat, viewers did not travel with the new time slot and quickly SMASH became a gushing bleeder. Hemorrhaging ratings like there is no tomorrow. As soon as NBC could, it was move to the death night of Saturdays, to be burned off.

Combining Tuesdays and Saturday airings, SMASH averaged 2.64 million viewers and a 0.7 rating in Adults 18-49 for the 14 airings NBC gave it.

SMASH (Tuesdays at 10 p.m., on NBC)

Date	Viewers*	A18-49	+/-
02/05/13	4.48	1.2		2h Premiere
02/12/13	Preempted
02/19/13	3.29	0.9
02/26/13	3.04	0.9	-8%
03/05/13	2.68	0.8	-12%
03/12/13	2.90	0.9	8%
03/19/13	2.66	0.7	-8%
03/26/13	3.05	1.0	15%
04/02/13	2.98	0.9	-2%
04/06/13	2.00	0.5		Sat - 9 p.m.
04/13/13	1.80	0.4	-10%	Sat - 8 p.m.
04/20/13	1.90	0.4	6%	Sat - 8 p.m.
04/27/13	1.90	0.4	0%	Sat - 8 p.m.
05/04/13	2.30	0.5	21%	Sat - 8 p.m.
05/11/13	2.00	0.4	-13%	Sat - 8 p.m.