Ratings Review: HAWAII FIVE-O (Season Three)

HAWAII FIVE-O did not have a great third season in 2013-13. The ratings started out slow (1.8 rating in A18-49 for the premiere), and never returned to the levels from the previous season. More times than not, it was third in its time slot, behind CASTLE and REVOLUTION. But, times were it was #1 in its time slot. Of course, the other two programs had BIG lead ins to help boost the numbers.

For the season, HAWAII FIVE-O averaged 8.1 million viewers and a 1.9 ratings in Adults 18-49, on 33 airings, including 9 repeats. The series will be back for a fourth season, and will/should also get a fifth season, for syndication value. H5O should do well on Fridays and if it can bring the nine million viewers and a 2.0 demo rating with it, it will be a huge boost to the night and the weekly network ratings.

HAWAII FIVE-O (Mondays at 10 p.m., on CBS)

Date	Viewers*	A18-49	+/-
09/24/12	8.06	1.8
10/01/12	7.95	2.0	-1%
10/08/12	8.39	1.9	+6%
10/15/12	8.70	2.1	+4%
10/22/12	Preempted
10/29/12	Preempted
11/05/12	7.53	2.0
11/12/12	7.96	2.1	+6%
11/19/12	9.02	2.2	+13%
11/26/12	10.30	2.3	+14%
12/03/12	9.32	2.3	-10%
12/10/12	9.84	2.5	+6%
12/17/12	10.54	2.4	+7%
12/24/12	4.75	1.0	-55%	R
12/31/12	4.63	0.8	-3%	R
01/07/13	5.03	1.1	+9%	R
01/14/13	9.59	2.4	+91%
01/20/13	13.03	3.5	+36%	Post AFC Champ
01/21/13	9.85	2.3	-24%
01/28/13	6.26	1.2	-36%	R
02/04/13	9.86	2.3	+58%
02/11/13	9.64	2.1	-2%
02/18/13	9.11	2.0	-6%
02/25/13	6.48	1.4	-29%	R
03/04/13	5.68	1.3	-12%	R
03/11/13	6.87	1.4	+21%	R
03/18/13	8.99	2.1	31%
03/25/13	8.61	2.1	-4%
04/01/13	5.35	1.1	-38%	R
04/08/13	Preempted
04/15/13	7.65	1.8
04/22/13	5.21	1.2	-32%	R
04/29/13	7.76	1.7	+49%
05/06/13	8.01	1.9	+3%
05/13/13	7.86	1.8	-2%
05/20/13	9.00	2.0	+15%