Ratings: Broadcast Finals for April 9, 2013
NBC premiered its new reality dating series READY FOR LOVE, but it looks as if the viewers are not READY for it. The premiere averaged just 3.7 million viewers and a 1.5 demo rating over the two hour broadcast. However, when you look at the 1/2 splits, the series went from 5.4 million viewers and a 2.1 demo rating, in the first half hour, to 3.1 million viewers and a 1.2 demo rating. That is over a 43% loss of its audience before it finished its first episode. Yet another NBC clunker.
Not all news was bad for NBC. THE VOICE was the top rated program of the night in the A18-49 demographic, with a 4.4 rating. It was down slightly from last week's ratings, but still strong enough to help NBC win the night in the demo ratings.
CBS easily took the night in total viewership, lead by a new episode of NCIS. The veteran drama drew 17.2 million viewers and a 2.7 demo rating. NCIS: LA held the same demo rating, but dropped 18% of its lead in audience. Freshman series GOLDEN BOY is the weak link of the night. It lost roughly 45% of its audience, in both reported categories. It has been a while since CBS has had a stable series in the 10 p.m. Tuesday slot.
Not all news was bad for NBC. THE VOICE was the top rated program of the night in the A18-49 demographic, with a 4.4 rating. It was down slightly from last week's ratings, but still strong enough to help NBC win the night in the demo ratings.
CBS easily took the night in total viewership, lead by a new episode of NCIS. The veteran drama drew 17.2 million viewers and a 2.7 demo rating. NCIS: LA held the same demo rating, but dropped 18% of its lead in audience. Freshman series GOLDEN BOY is the weak link of the night. It lost roughly 45% of its audience, in both reported categories. It has been a while since CBS has had a stable series in the 10 p.m. Tuesday slot.
Tuesday Night Averages:
CBS - 13.1 million viewers, 2.3 rating n Adults 18-49.
NBC - 6.9 million viewers, 2.5 rating n Adults 18-49.
ABC - 8.8 million viewers, 1.5 rating n Adults 18-49.
FOX - 4.0 million viewers, 1.9 rating n Adults 18-49.
CW - 0.9 million viewers, 0.4 rating n Adults 18-49.
Time | Net | Program | Viewers* | A18-49 | +/- |
8:00 | ABC | Splash | 5.24 | 1.2 | |
9:00 | ABC | Dancing With the Stars | 12.13 | 2.0 | 131% |
10:00 | ABC | Body Of Proof | 8.98 | 1.4 | -26% |
8:00 | CBS | NCIS | 17.22 | 2.7 | |
9:00 | CBS | NCIS: LA | 14.10 | 2.7 | -18% |
10:00 | CBS | Golden Boy | 7.89 | 1.5 | -44% |
8:00 | CW | Hart Of Dixie | 1.20 | 0.6 | |
9:00 | CW | America's Next Top Model [R] | 0.56 | 0.2 | -53% |
8:00 | FOX | Hell's Kitchen | 4.53 | 1.9 | |
9:00 | FOX | New Girl [R] | 4.09 | 2.2 | -10% |
9:30 | FOX | The Mindy Project | 2.66 | 1.5 | -35% |
8:00 | NBC | The Voice | 13.31 | 4.4 | |
9:00 | NBC | Ready for Love | 3.67 | 1.5 | -72% |
* - in millions
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