Ratings: Broadcast Finals for March 17, 2013

CBS takes both measured categories on a Sunday night that saw most programs/time slots down from the previous week.

All time slots saw either flat or declining viewership, from the previous week, except THE MENTALIST (up 5%), NBC 7 - 9 p.m. (up 123%), and THE CELEBRITY APPRENTICE (up 8%).

The biggest decliners were 60 MINUTES (down 12%), FOX 7:30 p.m. (down 13%), and RED WIDOW (down 18%).

RED WIDOW is getting dangerously close to the point of getting pulled before its scheduled season is complete  If it posts a sub-one demo rating, expect repeats to be quickly placed in the 10 p.m. hour.

The Spring viewing habits are upon us. From this point forward, expect most, if not all series to post lower numbers. We have about 8-9 weeks left for the network regular season.

For the Night:

CBS - 9.5 million viewers, 1.8 rating in Adults 18-49 

FOX - 3.7 million viewers, 1.7 rating in Adults 18-49

ABC - 6.1 million viewers, 1.7 rating in Adults 18-49

NBC - 5.5 million viewers, 1.6 rating in Adults 18-49

Time	Net	Program	Viewers*	Demo	+/-
7:00	ABC	AFV [R]	6.18	1.5
8:00	ABC	Once Upon A Time	7.45	2.3	+21%
9:00	ABC	Revenge	6.57	1.8	-12%
10:00	ABC	Red Widow	4.36	1.0	-34%
7:00	CBS	60 Minutes	10.22	1.6
8:00	CBS	The Amazing Race	8.91	2.3	-13%
9:00	CBS	The Good Wife	9.08	1.5	+2%
10:00	CBS	The Mentalist	9.98	1.7	+10%
7:00	FOX	Bob's Burgers [R]	1.80	0.7
7:30	FOX	The Cleveland Show	2.83	1.3	+57%
8:00	FOX	The Simpsons	4.89	2.2	+73%
8:30	FOX	The Cleveland Show	4.05	1.9	-17%
9:00	FOX	Family Guy	4.92	2.4	+21%
9:30	FOX	Bob's Burgers	3.62	1.7	-26%
7:00	NBC	Dateline	5.62	1.3
9:00	NBC	The Celebrity Apprentice	5.45	1.8	-3%

* - in millions