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Ratings: Broadcast Finals for March 10, 2013

FOX and CBS lead a sunday night of low viewership for the broadcast networks.

Only one program on Sunday night was able to collect a viewership of over 10 million viewers, 60 MINUTES with 11.6 million. Also, only one program was able to crack the 2.5 demo barrier, FAMIY GUY with a 2.7 rating. Besides that, most people at home were watching THE WALKING DEAD and THE BIBLE on cable TV.

Week two of RED WIDOW was pretty pad for ABC. A 20% drop in the demo ratings and a lost of close to two million viewers from the two hour premiere, last week. It was the lowest rated original program of the night in the A18-49 ratings (1.1).

THE CELEBRITY APPRENTICE did have a small victory last night. The numbers remained relatively flat from the season premiere, the previous week. It is one of the few NBC series not to drop in week two. But the numbers started out bad, so that is just a moral victory, at best.

For the Night:
CBS - 9.9 million viewers, 1.8 rating in Adults 18-49 
FOX - 3.9 million viewers, 1.8 rating in Adults 18-49
ABC - 6.6 million viewers, 1.7 rating in Adults 18-49
NBC - 3.8 million viewers, 1.3 rating in Adults 18-49

Time Net Program Viewers* Demo +/-
7:00 ABC AFV 6.31 1.4
8:00 ABC Once Upon A Time 7.64 2.3 +21%
9:00 ABC Revenge 6.96 2.0 -9%
10:00 ABC Red Widow 5.31 1.1
7:00 CBS 60 Minutes 11.58 1.6
8:00 CBS The Amazing Race 9.27 2.3 -20%
9:00 CBS The Good Wife 9.21 1.5 -1%
10:00 CBS The Mentalist 9.52 1.7 +3%
7:00 FOX Bob's Burgers [R] 2.07 0.9
7:30 FOX American Dad 3.27 1.6 +58%
8:00 FOX The Simpsons 4.85 2.2 +48%
8:30 FOX The Cleveland Show 4.04 1.8 -17%
9:00 FOX Family Guy 5.27 2.7 +30%
9:30 FOX Bob's Burgers 3.85 1.8 -27%
7:00 NBC The Celebrity Apprentice [R] 2.52 0.8
9:00 NBC The Celebrity Apprentice 5.04 1.8 +100.0%
* - in millions

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