CW Weekly Ratings for the Week of Feb. 25 - March 3, 2013

Not a good week for the CW even with repeats airing on Thursday. Only two programs generated viewership over 1.5 million (ARROW and SUPERNATURAL) and only three programs (Add HART OF DIXIE) over a 0.5 rating in the A18-49 demographic.

CULT will be moved to Friday nights, beginning on March 8th, while encores of ther CW programs will fill the void on Tuesdays. The recently introduced drama is all but assured of cancellation when Up Front presentations start in Mid-May.

The weekly averages for The CW were 1.24 million viewers and a 0.47 rating in Adults 18-49. The slip in the numbers are the encore airings on Thursday night. Something we will probably see consistent over the next few weeks, until the network begins its season finales in early May.

Day	Time	Net	Program	Viewers*	Demo
Mon	8:00	CW	The Carrie Diaries	1.00	0.4
Mon	9:00	CW	90210	0.58	0.3
Tue	8:00	CW	Hart Of Dixie	1.38	0.6
Tue	9:00	CW	Cult	0.82	0.3
Wed	8:00	CW	Arrow	3.17	1.0
Wed	9:00	CW	Supernatural	2.13	0.9
Thu	8:00	CW	The Vampire Diaries [R]	1.05	0.4
Thu	9:00	CW	Beauty and the Beast [R]	0.77	0.3
Fri	8:00	CW	Nikita	1.01	0.3
Fri	9:00	CW	The Vampire Diaries [R]	0.51	0.2

* - in millions