CW Weekly Ratings for February 11 - 17, 2013

The CW saw ratings drop every night from the previous week, except for the Wednesday Night block of ARROW and SUPER NATURAL. The more male centric night rose roughly 10% from the previous week.

The two special movie nights had mixed results for the CW. Wednesday's WHEN IN ROME presentation was just shy of equaling the previous week's numbers, averaging 1.47 million viewers and a 0.5 demo rating. Friday night was a complete bomb as the 2009 romantic comedy PAPER HEART drew just under 600,00 viewer average over the two hours. That's worse than when the network programs series encores and over 50% less than original episode of NIKITA. A little advice for the CW. If you want to get ratings for your movies, make sure they are movies that people have heard of and did half way decent in the box office.

The CW's week averages were 1.53 million viewers and a 0.6 rating in Adults 18-49.

Day	Time	Net	Program	Viewers*	Demo
Mon	8:00	CW	The Carrie Diaries	1.20	0.5
Mon	9:00	CW	90210	0.66	0.3
Tue	8:00	CW	Movie: When In Rome	1.47	0.5
Wed	8:00	CW	Arrow	3.29	1.1
Wed	9:00	CW	Supernatural	2.41	1.0
Thu	8:00	CW	The Vampire Diaries	2.31	1.0
Thu	9:00	CW	Beauty and the Beast	1.40	0.5
Fri	8:00	CW	Movie: Paper Heart	0.57	0.2

* - in millions