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Ratings: Broadcast Finals for December 14, 2012

CBS leads the night on the strength of its classic holiday specials. RUDOLPH THE RED NOSED REINDEER drew 6.6 million viewers and a 1.9 demo rating at 8:00 p.m. That led into the two 1/2 hour specials, which averaged 5.9 million viewers and a 1.6 demo rating. The only down spot of the night for CBS was its CBS News Special coverage. Viewers instinctively flipped the channel to either ABC (20/20) or NBC (DATELINE). CBS was 3rd in both viewers (5.7 million) and demo ratings (1.2).

NBC's DATELINE not only was the #1 program, in the demo ratings, but it increased from it's TAKE IT ALL demo lead in by 82%, Needless to say, it was NBC's only bright spot of the night.

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Time Net Program Viewers* Demo +/-
8:00 ABC Last Man Standing 6.810 1.5
8:30 ABC Malibu Country 6.420 1.5 -5.73%
9:00 ABC Shark Tank [R] 4.260 1.2 -37.44%
10:00 ABC 20/20 6.280 1.6 47.42%
8:00 CBS Rudolph/Reindeer 6.630 1.9
9:00 CBS Yes, Virginia 5.840 1.6 -11.92%
9:30 CBS Elf on a Shelf 6.000 1.6 2.74%
10:00 CBS CBS News Special 5.700 1.2 -5.00%
8:00 CW Prancer Returns 1.440 0.3
8:00 FOX Kitchen Nightmares 2.990 1.1
9:00 FOX Fringe 3.120 1.1 4.35%
8:00 NBC Michael Buble: Holiday 4.090 0.9
9:00 NBC Take It All 4.790 1.1 17.11%
10:00 NBC Dateline 6.780 2.0 41.54%
* - in millions

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